MailChimp integrations

MailChimp integrates with a range of different software platforms / services / resources. This means that you can synchronise data (i.e. Subscribers), import relevant information and receive insights into what is working. If MailChimp doesn’t already offer integration with your CRM, CMS, blog, ecommerce system etc, then you can use their API (i.e software which […]

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MailChimp segments versus groups

As a MailChimp trainer, I’m often asked about Groups and Segments. A recent question was: “How can I can send different messages to different Subscribers?”  This is one of the reasons that I moved to MailChimp – I wanted to be able to communicate with ‘groups of people with shared needs’ and MailChimp can does this […]

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MailChimp benefits

MailChimp has over six million users. Startups, small businesses and large enterprises trust MailChimp for their email marketing. Here is a brief overview: *  Adheres to US CAN-SPAM legislation. This is a good thing, for anyone who sends legitimate business email. *  Easy to get started. You  need a list and your first Campaign (i.e. […]

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