Agenda – CanCan

  • General overview of Mailchimp: what is it capable of?
  • Glossary of Mailchimp terminology
  • How to segment an audience
    Audience | Groups | Tags | Segments
  • How to create and send a newsletter to selected subscribers from scratch or via a template
  • Can we share via social postings?
  • How to create and send a survey to a particular audience/segment
  • Understand the analytics behind any survey/emails, newsletters (reporting)
  • Package & what is available

‘Core fundamentals’ of Mailchimp followed by recap & approach that could work well for us.