Agenda – Libra

  • Audiences, Groups, Tags and Segments
  • Segmentation: how to be more tailored
  • Form integration for collecting emails
  • How to import subscribers in the best way
  • How to view customers who haven’t opened in a long time and remove them
  • Feedback and ideas on campaign and template creation and design
  • Designing footers in Mailchimp
  • How to increase Mailchimp campaign open rates
  • Reporting and insights – what to look out for
  • How to setup and use Mailchimp automated Customer Journeys. Understanding
    automation triggers. How automation can help to improve engagement.