Agenda

► What can Mailchimp do for Home Start Essex?
► How to set everything up correctly with your account
► How to organise your subscribers within Mailchimp
► How to sort and select your Mailchimp subscribers
► How to create a preference centre & sign-up form
► How to import opt-in subscribers in the right way
► How to design effective templates and campaigns
► Tips and ideas for improving campaign open rates
► Marketing Automation: what are the benefits?
► What to look for within the reports & the key metrics
► Other ideas taken from Nigel’s experience of
working with charities