Why is MailChimp so popular?

I am often asked why MailChimp is used by some many enterprises. Here are some of the reasons:

  • MailChimp is free to use if you have less than 2,000 subscribers
  • MailChimp currently has 60.51% share of the email marketing industry
  • …which means that they are a standard, like WordPress
  • The system offers flexibility for different types of users
  • MailChimp has high email deliverability rates
  • You can sort and select your subscribers easily, i.e. using Groups and Tags
  • Campaign creation is straightforward; having chosen a layout you can quickly create, test and send your email Campaigns
  • There is a comprehensive reporting system for Campaigns (emails) and Audiences (lists)
  • You can personalise your emails which will help to increase your open rates
  • You can setup automation workflows, i.e. Welcome messages
  • MailChimp integrates with a wide range of cloud-based software platforms (integration is the way that digital marketing is going, isn’t it?)
  • MailChimp has strong brand recognition, which helps subscribers to feel reassured
  • You can pay monthly, based on the number of subscribers that you have or you can pay as you go, if you use it intermittently
  • MailChimp has been delivering emails for their customers for nearly 19 years
  • 10,977 enterprises signup for a MailChimp account every day

Nigel Temple runs a monthly MailChimp open course in central London. He also provides MailChimp in-house training as well as MailChimp consultancy.